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Branding Strategy


A Leading SEO Company for Habesha Community

SEO is more than just building links. An effective SEO needs to be part of your overall digital activation as it impacts every aspect of your digital presence.

Having the right SEO implementation is essential in setting the foundation. Our SEO team at Primo Promotion are driven by data to deliver only the best SEO solutions to our clients.

Get in touch with us to find out how we can help you in SEO.

  1. Keyword Research
  2. On-Page SEO
  3. Off-Page SEO
  4. Technical SEO
  5. Local SEO
  6. SEO Copywriting
  7. Video SEO
  8. Ecommerce SEO
  9. International SEO
SEO Solutions

SEO Process

Search Engine Reputation Management (SERM) Service

We can help you clean up your negative search results on Google. In today’s digital age, millions of people rely on search engines to find information that can be potentially related to your business or services. With the rise of the internet and social media, it takes more than just a press release to manage and protect the public perception of your company.

SERM enables you to monitor any mentions of your organization on Google Search Results and take necessary actions to protect your brand.

We help to push down the negative search results to reduce damage to your brand reputation.

Search engine reputation management improves your search engine ranking to focus on the content that you want your customers to see.

SERM gives you unique and valuable insights from your customers. By consistently monitoring your company’s mentions, you can take immediate action to improve your business.

Negative information regarding your company / business can be damaging if left unattended and fixing it can be expensive in the long run. Thus, search engine reputation management is a practical and economical approach for a healthy company image online.


Do you know that you can save time and still earn a fee when you refer your SEO clients to a reliable SEO company in Uganda like Primo Promotion?

In today’s competitive market, if you want to achieve successful results in SEO, content plays a very important role. Building good content is time-consuming and you need a team of specialists in order to do it well.

Primo Promotion is happy to assist you to fulfil your SEO deliverables to your clients. We have been in the SEO market since 2006 and we believe we have the right expertise and resources to take care of this so that you no longer have to spend time on your SEO tasks.

Branding Strategy

Focus and target your audience through the right channels.


Focus and target your audience through the right channels.

Digital Design

Focus and target your audience through the right channels.


Focus and target your audience through the right channels.

Why Refer Your SEO Clients to Primo Promotion?

Anyone can learn and deploy SEO in their businesses. However, given the way things change quickly in the world of SEO, you will be better off leaving this to a full-time and professional SEO company like Primo Promotion, while you focus on other areas of your business.

Primo Promotion has been a trusted SEO company in the industry with more than a decade of experience. By referring your clients’ SEO projects to us, you can be assured that we will deliver exceptional results that are up to expectations.

Our attractive SEO referral rates enable you to make more money with lesser input.

When you refer your SEO clients to us, you are able to focus on your product/service offering and let us take care of the time-consuming work of SEO.

We have more resources on hand to navigate today’s competitive landscape and deliver the results for your SEO work. We have a team of specialists trained in optimization and content creation to ensure your SEO work is delivered successfully of a higher profit margin percentage.

Getting experienced SEO specialists in Habesha community is very expensive and good SEO specialists are hard to find. When you refer your SEO clients to us, you are leveraging on our team of experts that we have built along the years.

High keyword rankings, more organic traffic for your website!


International SEO is the process of optimizing your website for other countries. If you intend to go international, especially if you are running an ecommerce business, International SEO allows search engines to easily identify which countries and languages you should target for your business.

  1. Choose Your Target Country.This is the first thing that you should do before starting any International SEO process. Choosing “global” targeting might not be productive, especially if your website’s Domain Authority (DA) is low. If your website’s DA is low, you should carefully select the target country that you wish to start with so you can concentrate the entire effort on these countries to get results faster.
  2. Define the Right Url or Domain Structure Type.There are a few types of URL structure you can adopt: Country Code Top-Level Domain (ccTLD), Subdomain or Subdirectory. Each of these URL structure types has its own pros and cons. Do speak to a professional SEO agency like Primo Promotion to understand the differences.

If your business or website is focused on a global audience, then you will need to start thinking of implementing international SEO to your website for different countries.

Strong international SEO process can help your business to scale and reach new foreign audiences. Thus, if you are looking beyond East Africa and Africa in particular, it may be time to make some changes to your website to prepare for international SEO.


Local SEO is a strategy to optimize your website to drive more organic traffic and leads to your business.

Part of local SEO strategy involves optimizing your business’s Google My Business (GMB) listing, building NAP (Name, Address and Phone Number) citations, and making your website visible in the organic listings when users search for your business using local keywords, such as: beauty products Kampala Uganda.

While traditional SEO focuses on improving your website’s organic visibility on a national or global scale level, local SEO focuses on finding local keywords and optimizing your website so that you can capture the organic traffic in your area.

Although both traditional SEO and local SEO use many of the same strategies, there are still differences between them, especially in the area of keywords selection.

traffic. As researched by Google, 76% of people who conduct a local search in their smartphone visit a business within 24 hours and 28% of those searches result in a purchase.

The research adds that for local places with the qualifier “near me” have grown 150%, faster than comparable searches that do not include “near me”. This shows that people increasingly expect to get results that are tailored accordingly without the need to spell out their request. Thus, this data proves that local relevance is expected, and Google’s algorithms will be tailored accordingly to deliver the local results.

When it comes to local SEO, Google uses a different set of ranking factors to rank the local search results.

While the usual ranking signals such as the quality of backlinks is still important, Google looks at these local SEO ranking signal to rank local search results:

  1. NAP citations
  2. Location of the searchers
  3. Updated Google My Business listing
  4. Number of positive reviews on Google My Business listing
  5. Geo-targeting words used in search query
  6. Keywords used in reviews and Google My Business listing
  7. Location of backlinks
  8. Geo-targeted keywords in Meta Title and page content
  9. Shares on social media