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Branding Strategy

Social Media Content

Social media content is what you post on your social media channels such as Facebook, Instagram, Twitter or LinkedIn. Social media content can come in different forms, including: text, images, infographics, videos, and blog sharing. Today, businesses are using content marketing techniques to market their social media content, so as to gain new followers or acquire new leads.

We use Facebook Marketing and Instagram Ads to get you leads and sales.

What Types of Content is Best for Social Media?

The best social media content strategy is to use a mixture of different content types. Some of your audience relates better to articles or blogs, whereas some might prefer to watch a video. These are the types of content that you can produce and share on your social media channels:

  1. Blogs and Articles.This is the most common social media content type and because it is very common, there is a lot of blog content out there. In order for your blogs or articles to stand out, you need to produce high-quality content that covers a topic in-depth so that you can demonstrate your company’s expertise and knowledge.
  1. Images.Images are much more engaging as compared to text content type. Our smartphone cameras are good enough to take beautiful pictures, which you can quickly edit them and post to your social media channels.


  1. Videos.Videos are more engaging and leave a stronger impression compared to other types of content. You can consider creating videos in the form of how-to-guides, product demonstrations, video testimonials of your customers, etc.
  1. Infographics.Infographics are visuals that explain a subject or topic with statistics with nice graphical representations. When you are trying to convey a complex idea or message, you should present them in infographics as this will make it easier for your audience to understand it.
  1. Curated Content or Links to External Websites.If you come across any interesting or good content from external websites, do share them on your social media channels for your audience to digest. Curated content should not take up majority of your editorial calendar. You should prioritize sharing your own content as much as possible.

Paid Social Ads Management Service

We use Facebook Marketing and Instagram Ads to get you leads and sales.

Facebook, Instagram and YouTube are the leading social platforms for businesses in Uganda and the worlds at large. With an average of 1.59 billion active users daily, it presents an opportunity for your business to tap on these network to reach out to your potential customers.

When we manage your Facebook marketing campaign, we will narrow down your target audiences via demographics, locations, interests and behaviors to achieve results.

We apply Facebook machine learning to optimize your campaigns to achieve the best possible returns of investments.

Facebook machine learning adopts a predictive approach that delivers more precise ads to your potential customers and improve conversion rate.